Search engine optimization - SEO, website traffic

I think most people are aware that where your ad appears in the newspaper can have a great effect on how your ad pulls customers. For example, if you are a CPA, you’ll want to be in the financial section. TV’s and Satellite dishes… the sports section. But where should your ad appear on the pages of that section?

You are usually at the mercy of the editor or layout person but if you are a consistent advertiser the newspaper may make an effort to help you position your ad for a greater return.

Best place to be is on the right-hand side of the page and above the fold. The worst place? The exact opposite. Left-hand side and below the fold.