What Does A Keyword Cost?
Well… that depends. As is true in pricing of most things it’s based on supply and demand. The more competitive the industry and the more companies that want the word, the more expensive it is.
Here are some benchmarks for you to consider.
 ◊ In most popular PPC engines, there is a minimum bid of .10 cents.
â—Š The average cost of a keyword (across all types of words and all industries) is .38 cents.
So you can see, it’s all over the board. One of the first steps in a PPC campaign strategy is a keyword analysis which can provide you with a list of good phrases to target and the budget required to stay visible in the phrases.