SEO Template

Domain Name

Your domain name should be about your product, not about you. It should say “www.widgets.whatever”, not “www.the-great-us.whatever”.
Where you make blue widgets and your keyword research has established that people are indeed searching in quantity for the term blue widgets, then your domain name should be “www.blue-widgets.whatever”. Use of the hyphen is deliberate. Engines see hyphens as a separator between words. Don’t forget, the human eye can seewordsjoineduptogether as being words joined up together. An engine can’t do that. We can’t have spaces in domain names though (a technical thing) so the obvious compromise is to separate the words in the domain name by a hyphen. Not by a dot (.) or by an underscore (_), but by a hyphen (-).

File Name

Again, blue-widgets.htm or .html, .php or .asp, (or whatever according to format) for preference.

Title Tag

Your subject or service should be first, your company name second, if at all. Remember, if you’re Joe Blow and you make widgets, the public will be searching for widgets, not Joe Blow. They never heard of you to look for you, right? So the layout is as follows; “Blue Widgets from Joe Blow Services, the Best of the Blue Widget Makers.”

Description Meta Tag

Same rules; product first, your name second. So it’s “Blue Widgets Customised to Your Specification, from Joe Blow, Home of the Quality Widget. Also, it needs to be long enough for Google to be able to fashion a decent-sized snippet from it. If it’s too short, only a few words long, Google will look elsewhere on the page to source its snippet. This means you relinquish some control over what appears there.

Keywords Meta Tag

Blue,Widgets,Quality,Specifications” etc. Whatever you do, don’t be tempted to shovel in every possible related word you can think of, I’ve seen sites that have lines and lines of these, the same ones on every page. A few pertinent ones on every page please, with variations according to the content of the specific page. Separate them either by commas or by spaces, not by both. It used to be said that you only need to include any one keyword once as the engines would parse them into any possible phrases. Lately there are suggestions that Yahoo wants to see comma-separated phrases. perhaps it would be as well to include just that.

Head

Javascripts and CSS styles usually go in here. They need to be externalised into an external file and referenced accordingly. I used not to bother with either a doc type or a charset but I include both religiously now as validation lately receives wider acceptance as important.

Header Tag

There’s several Header Tags, varying from Most Important (H1) to Least Important (H6). Your keyword or key phrase need to be the first words in the first Header Tag, which should be an H1 tag. The tags should be used in order of descending importance, i.e., your first tag should be the H1 tag and each following tag should be in series, use next a single H2 tag or a series of H2 tags. Don’t start with an H3 tag, then use an H1 tag etc. This will just confuse the engines about the relative importance of your site’s content.

First Paragraph

First words in the first paragraph are your key phrase.

Bold

They’re in “bold”. Or “strong”.

Text Content

Sprinkled liberally throughout your page is your key phrase. If it feels right, then it is. If it feels right and it’s only mentioned twice in a 10,000 word document, and it feels right, then it is right. It’s the document that’s wrong. You’ve written a document that, let’s face it, can’t include your key phrase to any great extent because your document isn’t actually about the subject, is it? You may have started out with the right intentions, but you seem to have got lost along the way. I’ve done it - no reason why you shouldn’t either. Perhaps you can take this page, run a keyword analyser over it and find out what it’s actually about then you can use it as a related page in your site. Remember, you’ll always need more content. Home, asleep in bed, you’ll always need more content.
To sum up, if it’s mentioned ten times in a document that’s one thousand words long, and it feels right, then it is.

Graphic Content

Keep your graphic file names brief and inclusive of a keyword. Alt tags for ordinary graphics are lately being considered relevant again for seo purposes so it’s best to include a keyword.

Internal Graphic Links

Remember that in a graphic used as a link the alt text counts for seo purposes just as normal anchor text does in a text link. Alt=”widget site - large blue widget” would be preferable to alt=”here is a picture of me and Sharon at the beach on holiday in Blackpool last year and if you look closely, you can see I’m holding a widget”.

Internal Text Links

Use keywords in the anchor text throughout. Don’t link to “home” link to “blue widgets home”. Who searches for “home”?
Don’t link to “seminars”, link to “blue widget seminars”. Who searches for “seminars”? Include your keywords in your links. Take this important opportunity to remind the engines what your site is about.

Headers/Footers

Notice the layout of the pages here? I use the same sets of links in the header and the footer. This gets them all in twice (at time of writing - the site expands almost daily so I’ll have to re-think soon) and it’s perfectly legitimate.

Tables

If you’re going to use the traditional table layout, remember to build your table so that the actual main content appears to the engines before the list of links to the left does. Search Engines will expect important information to appear first. This won’t be so important if all your links include related keywords as I advise above, but it’s still worth bearing in mind.

144 Responses to “Tips For SEO Template - Website Promotion”

  1. morrish Says:

    myths, I had it too but after reading your article … I am sure , my website will definitely get better ranking. thanx

  2. Agency Says:

    I would like to see a continuation of the topic

  3. parela Says:

    I am looking for a decent website template, can you suggest me some useful templates? i am willing to pay for them, ofcourse price must be right!

  4. Aerose Says:

    thanks for the tips, i believe it should really help me thnx SEO guru

  5. jimmy Says:

    I just bought a laptop so I could blog 24 with all the cool kids. It’s Ruby Red and I was really looking forward to it.

    And now there’s no 24 and I still have the laptop.

    *sobs*

  6. moorie Says:

    marie I totally agree with you, there is really too many search engines nowadays and there are only adding to the chaos rather than helping it melt!

  7. benson Says:

    I’m personally not too much into coercing people to do things. just some random thoughts…

    I notice that most links to “add comment” are usually buried within other links. Not that other links aren’t important, but I guess if one really wants to put the emphasis on comments, the visual impact of that link should be enhanced.

  8. dolphin66 Says:

    Totally useless. Even a kid can make such list.

  9. chris Says:

    Sorry but what do you mean about that? I cant understand really.

  10. Tony Says:

    I believe it’s good “basic” fundamentals list to go by and I’ll be adding a few of the points because I’m not currently. I doubt a “kid” could put together such a list as dolphin suggested. Maybe he’s just attempting to be “controversial? lol

  11. Karela Says:

    If you want comments, push it on digg, propeller, and similar sites. Hands down best way to get both readers and comments.

  12. anil Says:

    I don’t think there’s much street cred in that model for the bling boys

  13. John Says:

    Please keep these excellent posts coming

  14. laurie Says:

    Hammie, I thought you loved that picture of me.

    *snif* *snif*

  15. clinton Says:

    That photo kinda changes the emphasis of the term “Wonder” in Wonderwoman. Not to metion the term “Woman.”

  16. carria Says:

    Excellent article Roger. I too have recently been exposed to client’s requesting SEO at my new place of work. And you’re quite correct, there is absolutely no way to guarantee results, even though some clients expect their site to jump to #1 on Google as soon as you’ve made some adjustments to the site to make it more SE friendly.

    I find that one of the hardest parts of SEO is getting the client to produce quality content that is relative to the audience they are trying to attract.

  17. soveiner Says:

    The spelling issue (and for that matter the British/American issue) could also be solved by providing a mini-dictionary somewhere on the page.

    I just wish that there was some way to do this cleanly in the markup itself.

  18. webinfo Says:

    nice article…keep posting

  19. bally Says:

    And I guess this also gives new meaning to the term “Brownfield sites”.

  20. usman Says:

    You have to become an expert on something, you need to specialize in one field. Each blog needs to target a special niche either technical, artistic, social, politics or sports you need to focus on your niche.

  21. emon Says:

    Hey, fruity guys gotta make a livin’ too, ya know.

  22. moren Says:

    Here is piece of information… if you are interested in promotion then you should also consider Helium which is a new site that is actively looking for people to contribute in different categories. If you are a successful writer and have a special interest or knowledge that isn’t yet published on Helium you might want to contact them; Helium pays you for the content you provide them and allows you to link back your blog in your profile page, so you can benefit from an extra visibility.

  23. squidoo Says:

    Participate in the Squidoo community. Squidoo has a lot of traffic, and you could funnel and redirect traffic by including links On a given related topic to your blog

  24. digg Says:

    nothing can replace the effectiveness of digg they have been into the business for long time…and many have benefited from digg….

  25. meetup Says:

    There is one website called Meetup.com, this provides a way to organize meetings in your area..quite a unique concept.

  26. google Says:

    Dont forget the value of groups like yahoo, google, msn…they also have been around for a long time…:)

  27. Gore Says:

    Has Al Gore been notified?? Does he have to give up his VS push up bra???

  28. roby Says:

    rss feeds can help to increase traffic…should I publish full feeds or only abstracts???

  29. webinfo Says:

    I wonder if the Japanese versions of Western underwear have special pockets for holding substances that are for personal use.

  30. jane Says:

    Since I did not know that Fruit of the Loom was in bankruptsy, I’m pretty sure September 19th is going to be a bit gamey this year.

  31. hoedy Says:

    Nice site. Thank you!!!

  32. moren Says:

    Musta been a redneck pilot. Love to hear the black box recording.

    “Pilot to co-pilot: Hold my beer, I’m gonna try somethin’…”

  33. loria Says:

    Very good site. Thank you.

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  35. forrick Says:

    Fortran? Cards? Back in ‘78, I was worshipping Andy Gibb. I have no idea what you are talking about! P.S. Everyone else liked Shaun Cassidy, but I knew Andy Gibb was THE man.

  36. SEG Says:

    all that yiddish! from a show in minneapolis!

    thinking about BM reminds me of the “coffee and” flying all over that plane…

    Humperdinck…humper…dincke… hmm. I got nothin.

    Went to Engelbert’s site to check the spelling, and there’s music! Oooh!

  37. Shawn Says:

    My father-in-law shares a back fence with Shirley Jones, Shawn and David Cassidy’s mother.

    I met her at our local dog park where my precious pug was getting rather personal with her youngest son’s dog. (Patrick, I think? He was on tour with Joseph and the Technicolor Dreamcoat, and she was dog-sitting for him.)

    I was so star-struck. I blurted out that I was absolutely in love with Shawn Cassidy when I was a teenager. She was gracious enough to tell me she’d let him know he had a fan, and she continued talking with me until I got over it.

  38. kristie Says:

    Gosh, Hammie. I didn’t realize she was gonna be down so long searching. :-( Please wish her well!

    And…YES SIR! *immediately stops coughing* ;-)

  39. CJrunner Says:

    Heroes, I sez…Heroes!

    *sticks tongue out @ nannies that disapprove naming a SEO company after the sound of impact from a slingshot; quickly retrieves tongue when he spies Annie taking aim*

  40. Elle Says:

    I spent many hours with my brother catching a frisbeefor fun. When he was needing rehab after an accident, the doctor looked at me and asked if I could throw a frisbee. I spent two hours a day for two months throwing a frisbee into his hand.

    It wasn’t as bad as searching google for top keywords (you hardly make any headway). My English teacher let me skip a couple of time consuming assignments because of the rehab.

    (Snorking at Slyeyes) Rest on the roof, Mr. Knerr.

  41. Christine Says:

    “sensibly managed”

    Is ’sensible’ one of those words that’s different in British parlance. Like the word ‘fanny’?

  42. Nolita Says:

    For shame. I typed that up at work and there were no drugs involved. At the moment, however, wine is a factor in whatever ramblings I now come up with.

    And Gungadan got it right. Fanny is slang for female genitalia in the UK. I believe thhere are other words that differ, but none of them stand out at the moment. I suspect because they’re not as giggle worthy as that one.

  43. Igloo Says:

    So you haven’t been happy with the results of your conventional link building or link trading campaign. Or maybe your web site is very new and you want to be discovered quickly. You think linkbait will get you there the easy way. Think again.

  44. duffy Says:

    The term “linkbait” has been around at least since 2005. Nick Wilson is sometimes credited with coining the term. It’s a great way to lure visitors to your site, but some SEO authorities now claim that it’s not such a good idea. Who’s right?

  45. omni Says:

    LinkedIn, the social network for business professionals, stepped out of the shadow of larger sites competing in this market with new features designed to help its nearly 17 million members get ahead in their careers. In doing so, it’s showing that there is a lot more to online networking than blogging about last night’s party and sending virtual drinks to your friends.

  46. siouxie Says:

    If you’re one of the few that still doesn’t believe in global warming, then this article isn’t for you. Because even those who refuse to do anything about it can still accept the barrage of facts and scientific data that support climate change. Unfortunately, this isn’t the time or place to get into such things, but I can tell you about the many initiatives sponsored by Google to help combat this worsening issue.

  47. jeff king Says:

    Wow, talk about galloping nostalgia! Thanks, judi. We saw optimization by Jeremy Clyde (he’s the one on guitar, by the way) playing the lead in the London version of Pump Boys and Dinettes back in 1985. Good to see they can still sing.

  48. Lusie ray Says:

    Geeeeeeee!! I LOVED the Patty Duke Show. I used to watch it on Nick at Nite when I was in high school. I still know the entire theme song by heart (both styles). Good times!

  49. nolita wills Says:

    Very good! Even though the crapcam crapped out and your template blew away, at least you have a good story to tell everyone!

  50. Sox lover Says:

    Congrats Punkin and Prof!

    Sorry El and Annie ;-(

    judi, I told ya…you were BRAVE to go camping at that festival! I’m sure it was great though. Nice vid and a blast from the past.

    Meanie, I’m hoping global warming tips returns to NYC by the time I go up there in Feb. brrrrrrrrrrr!! I got two more sweaters today. Just in case.

  51. rolexo Says:

    Full belly, wolly socks good for sliding across kitchen floor, ESB Red Hook. Plus a great game website!

  52. linda Says:

    The family that search together does time together. we’re supposed to pinch pennies, not merchandise…

  53. Mareen Says:

    Great SEO and all that. I was about to make the same remark there, Mot. Kudos!

  54. TRoxy Says:

    his just in. Brittany dumps clean photographer for dirty heroin dealer…..Photographer begs ex-wife’s forgivness after one month with Brittany…”Take me back, please….” what TRex got to do with SEO? stupid guys

  55. doggy Says:

    thank God for doggy, but I thought the Dalmatian is infected??? need help

  56. dandee Says:

    Thanks for sharing

  57. Tips to instant traffic Says:

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  58. charlie Says:

    Sorry… I had a friend round and we couldn’t resist. Sorry….charlie is so cool

  59. mashuka Says:

    “Relatives say it was a salad fork, but police spokeswoman … said autopsy results are not consistent with that type of weapon.”

    That type of weapon? A fork is a weapon? I guess in this day of zero tollerance for weapons in school, our kids’ obesity problems will ease by THIS logic.

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    Her Majesty is famous for the old “pull my finger” routine…she’s a scream at parties…

  62. musketeer Says:

    Now I wish I hadn’t sent that Muskie to my boss..He’s a real ass.. Oh wait, I’m self employed..Dang.

  63. esong Says:

    His last day of singin? I guess he wanted to make sure it was.

  64. aishy Says:

    so a pink slip led to red knees or vice versa?

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  88. amanda Says:

    That really was too dang cute. Did you notice when he drifted away and she just gave him “that look” and he came back and grabbed her hand? (paw, claw, flipper?) cracked me up. I knew it was universal, but wow. “hell hath no fury like Momma Otter miffed”

  89. bindi Says:

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    “For instance, another place where the “Puppet Method” works like a charm is the ladies’ room at the mall. Wait in an stall until the adjacent one becomes occupied, then just pop your Hand Puppet up over the top with a great line like, “Hey, could you spare a square?” The ladies just LOVE this!

    “This same technique will also work at the county jail later that day — you’ll be so popular, you won’t know who to date when they finally let you out of the Asylum!!”

  90. jenny Says:

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    Also, Dave, i’ve noticed you’ve blogged quite a bit about TN lately. Pondering a move?

    I can’t wait for the Tennessean Hunt (not hunting Tennesseans, but replacing the Herald Hunt).

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