Setting Up A PPC Strategy
Written by joseph on July 2nd, 2007 in General, Introduction, PPC Guide.
The major elements of a good PPC campaign involves the following:
◊ Keyword phrases – make sure that the right keywords areselected
◊ Bid amounts – determine the bid amount for each phrase to maintain 1st or 2nd position
◊ Budget – determine your monthly ad spend budget and calculate a daily budget
◊ Ads – wordsmith your ads to help potential visitors “self-qualify†themselves before clicking
◊ Landing page – determine which page on your site your ad will take them to and make sure the page content is very relevant to the ad placed Make Sure Your Site Is ReadyBefore you spend money on an aggressive PPC campaign, make sure your site is ready.
â—Š Does it look good?
â—Š Is it easy to navigate around?
â—Š Does it have appropriate landing pages for the ads you will place?
â—Š Does it have calls to action?
â—Š Does it work properly across the major browsers?
â—Š Do the forms work as expected?