Search engine optimization - SEO, website traffic

The conventional wisdom is that you should rehearse, rehearse and rehearse your presentation. I say: Not so fast! Be very careful that you do not over rehearse your presentation. Remember that your presentation is a conversation with your audience. If you come across as someone who is reciting a speech from memory, you lose that spontaneity and connection with your audience. Smooth is good. Too smooth is not so good. And slick is bad. It is not what you say; it is what your audience hears.

It goes without saying that you should know the topic of your presentation to the point where you do not need to refer to notes to speak. Once you master that, your “conversation” with your audience will be natural and spontaneous and your audience will sense it and accept you right away. It will connect with you. Allow me to make a point: Let’s say someone gives you a set of PowerPoint slides with detail notes on Einstein’s Special Theory of Relativity. You rehearse it twenty times and now you can recite every word from the notes. Will you be comfortable to go out and present it to a group of theoretical physicists? I hope not.  Use a proper search engine marketing strategy and you will be on your way to success.

This entry was posted on Thursday, November 22nd, 2007 at 2:43 pm and is filed under Advertising Tips, Articles, General, Help, Search Engines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.