Know Your Audience Before Pumping Dollors
Written by joseph on October 8th, 2007 in General, Keywords, Help, Search Engine Marketing, Advertising Tips, pay per click.
Keywords – Be Targeted & Thorough - Are you a comparison-shopping site or direct seller? Your audience and keywords will shift depending on your answer.
| • | Comparison-shopping sites should append terms like find, search for, compare, and comparison to their high-volume keywords. |