How Often Should the Bids Be Reviewed?
Written by joseph on July 4th, 2007 in General, Introduction, PPC Guide.
Paid placement bids are very dynamic. Once your site moves to 1stposition, I can assure you that any competitor worth their weight will adjust their bids. If your campaign is not being watched closely, your site will drop. Aggressive PPC campaigns need to be reviewed once a day at a minimum.
Monthly reviews and adjustments are too late. PPC Seems ExpensiveIt sounds expensive, sure. But in reality a business is able to get extremely targeted traffic, at a national level for a few cents a click. Compare that to the cost of an ad in the phone directory. A phone directory ad is expensive and they provide exposure to your business in a limited geographic region with limited space to insert your information.
Answer these two questions:
â—Š When was the last time you used a search engine to find something? When we ask this question in our workshops the answer is usually “this morningâ€.
â—Š When was the last time you pulled out the phone directory to look up something? The answer? Usually “a couple weeks agoâ€, at best.
Now, we’re not suggesting you stop advertising in the phone directory. In fact for some businesses, the phone directory is the place to put the majority of your advertising dollars. However, statistics show (and our own workshop polls confirm), people are turning first to the search engines to find what they need. Your business needs to be there. PPC is a way to get you there fast.