Do People Click On These Ads?
Written by joseph on July 3rd, 2007 in General, Introduction, PPC Guide.
The results are clear. People do click on the ads. The effectiveness of the ad is directly related to it’s placement on the page. This doesn’t refer to the position, but the placement. Some ads are displayed “in column†on the left along with natural search results. These are the best performers, hands down. Other times, the ads are displayed on the right hand side of the screen.
The click thru rate of the right hand side of search engine real estate is lower. Beyond Email frequently conducts workshops on search marketing. During these workshops, we often take polls about which engines people are using and if they click on the right hand side.
Frequently we hear “but I never click over thereâ€. And that’s what we see in the industry statistics as well. People are more likely to click on left side “in column†ads than on the right side. What does this mean to you in your PPC strategy? Pay for 1st or 2nd position.