About
It’s hard to believe that Search Engine paid advertising has only been around for a short time. This type of search marketing was introduced in 2002 by Yahoo. Its beginning was humble enough; to have your web site undergo express review by Yahoo, you needed to pay the express fee of $200. That was it. That was essentially the only form of paid advertising in the search engines.
Then came Pay per Click. Pay per Click is the concept of paying for the rank you would like to have. Sounds great doesn’t it? I’m here to tell you it is a wonderful thing. Pay per Click (PPC) can be a great asset in your overall web marketing strategy. It’s immediate. It’s flexible. It’s measurable.
Now before you get too excited, there are a few downsides to PPC advertising. It can be confusing and if not closely managed, you can spend some serious money with little to show for it.
Beyond Email has been providing Pay per Click bid management results for companies of all sizes since PPC has been around. We know how it works. We know how to make it work for your business.
We get asked a lot of questions about PPC advertising. Many of the questions are the same. We know what concerns are top of mind when it comes to considering a PPC company.
This guide is intended to provide an overview of PPC and address those questions and concerns. It is not intended to be a “PPC How to Guideâ€. It is provided for CEOs, CIOs and marketing professionals. It’s intended to demystify PPC advertising and arm you with information so you can comfortably consider it as part of your overall web marketing initiatives. Enjoy.